Founder & Business Principal, All About Eve
With almost 30 years’ experience in marketing, advertising & business strategy around the world, Linda has wide-ranging expertise across categories & industries, from Government & not-for-profit, through Retail, FMCG, Pharmaceutical, Financial Services, Automotive, Travel & Tourism to Publishing, to mention just a few.
At All About Eve – the consultancy she established close to 15 years ago – her team unpack insight into gender differences impacting women. Uniquely examining both the conscious and subconscious, Linda has developed an actionable insight & strategy approach to allow her consultancy to truly claim they know this target and her clients to use this intelligence to go beyond surface knowledge of their audience to really understand, communicate more effectively and develop campaigns that build brand/customer bonds.
As founder of the leading & most credited female insights consultancy in Australia & NZ, Linda is an acknowledged pioneer & expert on applied understanding of insight. She also frequently keynotes at conferences, is a sought-after commentator in the media, an editorial board member & judge and mentor to many professionals. Her dynamic style & command of her subject, as well as breadth of first-hand client/agency/consultancy experience, makes her a compelling and yet grounded-in-application expert.