Jodie is the Co-founder and Chief Creative Officer at ShoesOfPrey.com - the world's first website where women can design their own shoes. Started in 2009, Shoes of Prey broke even at 2 months, hit multimillion dollar revenue in under 2 years and today is a global multimillion dollar enterprise, with more than 6 million pairs of shoes designed and $24.6 Million USD in funding to date.
Jodie’s creativity and passion is directed into Shoes of Prey product, culture, branding and communications. Shoes of Prey has won the World Retail Award 2013 for the Store Design of the Year <1200 for its first store, against Karl Lagerfeld, Puma and others. She is Telstra's 2011 business woman of the year for private and corporate, one of the top 30 most influential women in Australian retail 2014, one of the top 10 Australian female entrepreneurs for 2014, Elle Style Awards Fashion Innovator for 2015 and Griffith University's Outstanding Business Alumni for 2015.