Jocelin Abbey is Head of Radio and Regional Marketing at the ABC.
With over a decade in the media & entertainment industries, Jocelin is the newly appointed Head of Radio and Regional Marketing at the ABC. In this role, Jocelin has oversight of marketing activities for the complete suite of ABC Radio properties, including 45 ABC Local Radio stations, Regional ABC Radio, triple j, double j, RN, Classic FM and the ABC Radio app, plus numerous digital only stations.
Previously, Jocelin was responsible for leading the Yahoo7 and Yahoo NZ audience acquisition and engagement strategy, maximising brand awareness, affinity and preference.
During her time with Nova Entertainment, Jocelin launched Nova’s Red Room live music platform to consumer and trade audiences, and she has managed digital strategy for some of Australia’s biggest music festivals and names in music, such as Splendour in the Grass, Drake, Mumford and Sons and Jessie J.
Jocelin holds postgraduate qualifications in Marketing, and is currently progressing through her MBA at University of Technology, Sydney.