Jennifer is principal of LeanForward, a consultancy helping businesses, agencies, media companies and individuals understand the huge potential of engaging consumers in rich digital experience; and executive director of The Project Factory, a producer of creative multiplatform/transmedia projects across web, mobile, social media, games and virtual worlds.
She is the author of several books and papers exploring the digital space: actively encouraging the telling stories through digital. She has deep expertise in designing and building digital solutions in the health and wellness space to help support positive behavioural change; in the entertainment space to engage audiences and extend their experiences; and in the corporate space where building true rapport with the customer is often not valued as highly as it should be.
Jennifer is passionate about engaging with audience across multiple devices, linking these to create both more meaningful experiences as well as better outcomes across all age groups. In the last year, Jennifer has worked on projects as varied as teaching doctors better communication skills, helping people become non-smokers, reducing the recovery time from a knee replacement, linking people in life limiting situations with their community to reduce social isolation, helping people understand if their drug use really is a problem, teaching storytelling skills to young children, building a scary interactive online drama and creating tools to capture Indigenous languages before they are lost.
She has worked on projects as diverse as Sherlock: The Network, the official game for the hit BBC series; My QuitBuddy, an extremely successful and effective quit smoking app developed for the Australian Department of Health; Ringbalin River Stories, an SXSW nominated app bringing Indigenous stories to life; Breaking Bad News, an AI-based project teaching doctors how to be better communicators; How We Get to Next, a website funded by the Knight and Gates Foundations to foster innovation; Julian Fellowes’s Belgravia, a revisioning of the book as an interactive app and site in text, video, images and audio, serialised more like a soap opera than a novel; PhoneBook, an interactive feature film told in chapters via mobile devices; and Activate TKR, a CSIRO clinical trial to reduce the recovery time from knee replacement.
In 2013, Jennifer was awarded ‘Outstanding Contribution to the Digital Industry’ by the Australian Interactive Media Industry Association. She sat as a council member for the Screen Producers Association for over three years; has been a panel member of the NSW Innovation and Productivity Innovation Council since 2012; has presented a TEDx talk on Curiosity; and continues to be inspired by (and curious about) the human-centred ways that story seems to underpin how we process the world.
She will be exploring this further at Vivid 2017 in a session on ‘hacking story’.
Jennifer spends her time between Sydney & London.