James is a multi-award-winning consultant who has advised some of the world’s biggest brands. Before joining Havas he was a Board Director at international agency Grayling where he led a number of their international accounts, including HSBC, Sony, Jaguar and Land Rover, and founded their pioneering sustainability practice ‘Grayling Future Planet’.
He is responsible for all of the Havas Worldwide agencies in Australia: PR agency Red Agency; creative agencies Havas Worldwide Sydney & Melbourne and Arnold Furnace; and employer branding agency, Havas People. In each of the past three years he has led Havas owned Red Agency to become the most awarded PR team in Australia, which has included winning numerous international awards, including Cannes Lions, Spikes and a D&AD Black Pencil, as well as numerous 'Agency of the Year' accolades. In 2013 he was invited as the sole Australian PR jury member at three prestigious international marketing festivals: CLIOs, Cannes Lions and Cristal Festival.