As Commercial Director at Unlockd James is responsible for driving commercial and sales strategy across the group, which promises to forever change the way people use and pay for their smartphone. He has a particular focus on driving original applications for the company’s IP and technology.
With over 15 years experience in senior digital, sales leadership & media agency roles both in Australia and the UK, James is passionate about leveraging technology to unlock new and sustainable digital business models.
Prior to joining Unlockd, James was Head of Digital Sales & Operations at ASX listed Southern Cross Austereo with end to end responsibility for commercialising the company's digital assets. During his time with SCA, James led the successful development and rollout of Australia’s first programmatic audio exchange (a2x) in partnership with Triton Digital.