Howard Parry-Husbands

CEO Pollinate

Howard is an experienced marketing researcher specialising in branding, innovations and communications development. Twelve years ago, Howard founded Pollinate, a strategic research consultancy, to better understand how ideas spread in order to manage consumer behaviour change and influence positive transformations for society. Pollinate's expertise in media and digital research led to the development of Social Soup, now Australia’s leading influencer marketing platform of which Howard is a director. Howard is also a non-executive director of Planet Ark, Australia’s leading non-confrontational environmental organisation.