Gregory Anderson is the director of a studio called Trigger, located in Sydney’s Darlinghurst. Trigger creates design and strategy for curated and branded spaces to evoke inspiring experiences.
Gregory’s passion is working with environments, from interpretive landscape interventions to wayfinding signage, and to intricate and interpretive museum exhibitions. Each project he undertakes involves an holistic design process comprising spatial, digital, graphic and activity components that meaningfully integrate and shape the intended journey or experience within that space.
Revealing meanings and relationships of our cultural and natural heritage through innovative design is also a central tenant of Gregory’s practice. Gregory has lead the revitalisation of landscape and built heritage interpretation for World Heritage site, Parramatta Park and exhibition design for Hill End Historic Site, both launched in 2016. Gregory recently co-authored the Sydney Opera House Interpretation Plan and has been working with the National Museum of Australia to redesign and implement a revitalised arrival experience, which will be revealed later this year.
Gregory is passionate about the arts and culture. His aim is to bring intellectual rigour, cultural enrichment and crafted detail to each project in order to develop high quality and sustainable design solutions that appropriately respond to their sense of place, context and the brief. Trigger was selected as the exhibition brand and environmental graphics designers for Tracey Moffatt’s representation of Australia for the Venice Biennale 2017. The brand is applied across multiple delivery platforms internationally. Gregory is travelling to Venice in May 2017 for installation (and the occasional party).