Assistant Director & Lead UX Strategist, National Gallery Singapore
Jeffrey has spent most of his life so far in Toronto, Canada, but has managed to live, work and study in Zurich, London, Rotterdam, Berlin, Seoul, Singapore, Tokyo and Sydney. He is a trans-disciplinary experiential designer who has worked on catwalk and fashion show designs for PRADA and Miu Miu, advertising and gallery curation for Kessels- Kramer, and architecture and exhibition designs for the Office for Metropolitan Architecture / Rem Koolhaas.
Jeffrey was a Co-Founder of Cliquefund. Cliquefund is a mobile, community patronage platform for socially-motivated startups. He was interviewed live on Channel News Asia in 2013 on the topic of crowdfunding. As an artist, Jeffrey has exhibited in venues such as the Barbican and Southbank Centre in London, United Kingdom, for festivals such as the Singapore Design Festival, and in galleries in Munster, Berlin, Vienna, Crete and Tokyo. As a scholar Jeffrey has performed demos, published papers and written book chapters in venues such as UBICOMP, CSCW, IEEE Haptics Symposium, SIGGRAPH, SIGDOC, ISMAR, MONU Magazine and more. Jeffrey was an invited speaker at TEDx Zurich, Dorkbot and PechaKucha, and has also spoken on panels at the ICA, The Art House Singapore, and other forums.
Jeffrey has won awards for his research projects and is a recipient of the NGS scholarship from the National University of Singapore. In the past he studied Semiotics and Fashion Photography, and was awarded his BFA in Monumental Kunst from the Aki Academy of Art and Design (ArtEZ), and an MA in Creative Practice for Narrative Environments from Central Saint Martins College of Art & Design. He earned his PhD at the NUS Graduate School for Integrative Sciences and Engineering, at the National University of Singapore, was a visiting research scholar at Keio University, and visiting research scholar at NEC C&C Laboratories, both in Japan, where his research interests focus on various topics regarding organic user interfaces, robotics, tele-presence interaction and experiential design. He was also previously a Department Editor for the Association for Computing Machinery’s (ACM) Crossroads (XRDS) magazine.
He is a Mendeley.com Advisor and is a member of both the IEEE and ACM. Jeffrey is an honorary Adjunct Lecturer at UNSW Art & Design, conducting research with the Creative Robotics Laboratory at the National Institute for Experimental Arts. He currently works as Assistant Director, Lead UX Strategist for the National Gallery Singapore.