David Davenport-Firth

Health behaviour specialist at Ogilvy CommonHealth Worldwide

David Davenport-Firth (DDF) leads health behaviour strategy and intervention, driving Ogilvy CommonHealth Worldwide's position as the health behaviour specialists. Most recently, his focus has been on Health Data Comprehension and Design, as the quality of healthcare information design has not advanced in decades.

DDF created the company’s newest strategic approach DCODE™. He formed an industry-first partnership with Central Saint Martins, University of the Arts London and the findings were published and presented as a plenary at the prestigious Cannes festival 2015. The publication, Statisticians and Creatives: A Marriage Made in Hell, has gone on to become the centerpiece of Ogilvy’s drive to change the face of data comprehension design.

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