With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is a regular industry commentator to trade and industry magazine and forums around the world. Darren Woolley started his working life as a scientist at the Royal Children’s Hospital Neuropathology Laboratory in Melbourne, Australia, undertaking research in myopathies, neuropathies, Sudden Infant Death Syndrome and Repetitive Strain Injury.
He established a chemical recycling company called Resolve before falling into advertising in the mid eighties. During his 15 years as a writer and Creative Director, Darren developed brand and business communication strategies for a broad range of global and local brands. He was CD at J Walter Thompson and President of the Melbourne Art Directors’ Club for two consecutive terms. More recently he was a Board Member and Chair of the Australian Marketing Institute from 2014 - 2016.
In 2000, Darren founded TrinityP3, Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals helping people to achieve commercial purpose through creative process. What that means is he leverages his extensive knowledge of the marketing and advertising industry, to solve advertisers problems and achieve maximum value from their budget.
Now a decade on, TrinityP3 is at the leading edge of decision making in the marketing and advertising industry with a client base that includes more than 50 of the world’s top 100 advertisers, with offices in Singapore, Sydney, Melbourne, Hong Kong and now London.