Charbel is the founder of Velvet Onion, a UX & Service Design agency and Academy Xi, a school that teaches UX, design and innovation - both in Surry Hills, Sydney.
His vision is to improve lives through meaningful design and to change the world through education, empowering people with the skills and confidence to create their own ripples of change.
He is passionate about creating great experiences that solve problems and help you build long lasting relationships with people. Our experience creation process is deliberate, collaborative and creative; where abstract research solidifies into something human and meaningful; solving real problems for real people in real contexts.
"Since starting my design career in 1998, I’ve helped iconic brands, eager startups and a broad range of organisations improve their ability to create long lasting relationships with their customers. By combining my fanatical belief in customer centred design, research and collaboration we've helped create countless successful solutions."
Standing with giants (large and small) he has created many great, profitable experiences for likes of ING Direct, Aussie, IAG, IAG Ventures, AMP, CGU, OneShift,JobVibe, Meeco, NRMA, M&C Saatchi, AMEX, Salmat Digital, ParcelPoint and Siteminder.
He is on a mission to create a space of innovation between problem and solution, to remove the barriers between people and technology and to create meaningful experiences for clients and students.