Brett Rolfe

Chief Strategy Officer, Naked

Brett is a strategic generalist, drawing on a diverse range of disciplines to create solutions for clients. In the past eight years at Naked he’s been head of strategy, brand strategy director, communications director, director or technology and innovation, and digital evangelist (yes, that’s really what it said on the card). 
 
Following an early stint in management consulting with Accenture, Brett spent ten years in digital marketing – from running production teams to developing digital media strategies. As creative director of OneDigital he oversaw the development of australia.com as well as winning and leading global projects for Coca-Cola and Adidas.
 
In 2010, Brett organized TEDxYouth@Sydney, a TED conference for young people. The event gave teenagers the chance to share their ideas and showcase their musical talent. In 2014 his ‘Watch for Good’ project was one of four global winners of the Cannes Chimera, a joint initiative of the Cannes Lions International Festival of Creativity and the Bill and Melinda Gates Foundation.
 
Originally studying Psychology and Computer Science (UNSW), Brett has since completed a Masters in Public Communication (UTS) as well as a Masters in Teaching (USyd). There was also the first half of a PhD is New Media and Cultural Studies, but he doesn’t like to talk about it.
 
In his spare time, Brett is executive director of the Schoolhouse Centre for Progressive Education, a non-profit advocating more innovative and experiential approaches to school education. He does like to talk about that.