Head of Digital Strategy & Innovation at Havas Australia
As the head of Digital Strategy & Innovation at Havas Australia, Bohdi is working with a range of forward-thinking organisations including the Australian Defence Force, Microsoft, Moet Hennessy, Bupa and GSK to create the next wave of brand experiences that augment the way we as humans interact with the world around us.
As the intricacies of the digital environment deepen and become vastly more complex, we must bridge the gap between brand strategy, design, data and technology to shift the paradigm from trying to make people want things, to making things people actually want. And in doing so must shake off our constant desire to invent technologies that change the way we behave, to replace these with those that help us behave the way we as humans were designed to behave for thousands of years.
It's through this lens of humanity that ideas are developed at Havas alongside new technologies like virtual reality, cognitive computing and voice control that facilitate more natural and instinctive interactions with brands and the worlds that surrounds them. Outside of Bohdi's core role at Havas, he has also helped to launch the Havas Experience Design offering within Australia and is a member of the newly launched Havas Ventures division of Havas Group, providing strategic consultancy for growth stage startups.