Chairman & CEO, McCann Worldgroup Australia
Ben Lilley started out as a creative with some of Australia’s most respected agencies, including George Patterson, McCann and DDB, before launching his own agency SMART in 2000. Described by AdNews as “one of the best known independent advertising success stories in Australia”, SMART was recognised in the AdNews and B&T Agency of the Year, Employer of the Year, Cannes Lions, Effies, Clios, New York Festivals, BRW Fast100 and numerous other global award shows.
In 2011, SMART was acquired by McCann Worldgroup and Ben appointed Australian Chairman & CEO. Within 2 years, McCann made Australian history as the world's most awarded agency in the The Gunn Report, Won Report and AdAge Awards Report. Its campaigns include "Dumb Ways to Die" for Metro Trains, which in 2013 was named the most awarded campaign in Cannes Lions history and one of AdAge's Top 15 Ad Campaigns of The 21st Century. In 2014 the agency was awarded its 6th Cannes Grand Prix for V/Line “Guilt Trips”. And in 2015 McCann was Australia's top ranked agency (and 6th in the world) in the global Warc 100 creative effectiveness rankings.
Since 2011, McCann Australia has been named Agency of the Year at the D&AD, London International, Spikes Asia, Campaign Asia, Campaign Brief, Mumbrella and AWARD awards.