Ben Cooper, Founder and MD of Tricky Jigsaw (an M&C Saatchi Group company)
Ben Cooper is equal parts digital strategist, creative and technologist, a unique skillset honed alongside the evolution of the medium. With 18 years' experience across London, Zurich and Sydney, he is regarded internationally as a forward thinker in this space.
Since March 2014, Cooper has headed the digital, social and innovation capabilities at M&C Saatchi across the group's ten businesses. In May 2014, the company launched the world-first shark detection system 'Clever Buoy'. The project has gone on to win international innovation accolades that include seven Cannes Lions and the coveted Titanium, SXSW, SPIKES Grand Prix, IAB MIXX Gold 'Can't be contained' category and WARC Grand Prix. The Buoy, most importantly, has been backed in a $16m shark mitigation pledge from the NSW Government.
Building on this success, Ben has built Tricky Jigsaw, a product, services and experiments business focused on marketing-led innovation. One year in, clients include Optus, CBA, Lexus and Nearmap. Ben also runs the Australian arm of the international digital collective Creative Social, recently published in its Hacker, Maker, Teacher, Thief: Advertising's Next Generation. Prior to M&C Saatchi he held senior digital roles at creative and content agency The Monkeys, social media start-up The Population, creative agency Host and brand experience agency The One Centre.
He is inspired by what is achievable with passionate, curious people unbound by convention.