As founder and chief insights wizard at CCI, Barb is the customer voice for her clients, understanding & translating needs, wants, context into communication and marketing strategy insights. Looking at behaviour patterns and beyond, to the cadence of the actual and explained behaviour …. what stories lie below the experience surface?
Her learning in NLP (neuro-linguistics programming) and in lecturing communication subjects at UTS evolved her interest and curiosity in communication subtlety. Not just that it exists but how to tap it, how to increase it, how to leverage it in individuals, in teams and in corporations. What lessons are to be learned from nature, from cellular level communication, from fractals, from states of entropy and syntropy?