Alyce is Co-Founder and creative director of The Daily Edited, an online store stocking a collection of monogrammable accessories and fine stationery. Less than five years old, The Daily Edited has soared to success through its use of social media and influencers. The Daily Edited is not Alyce's first venture — her clothing line 'totally tanked' launched in 2011. As a business owner, Alyce can share insights on the value of celebrity endorsement and social media in growing a brand. Alyce will be lending her expertise to the curated panel at Yahoo7's 'Selfie to Superstar' event.