Adam Jacobs

Adam Jacobs

Founder & Managing Director, THE ICONIC

Adam Jacobs is the co-founder and Managing Director of online retailer THE ICONIC, and has the privilege of leading a world class team in defining the future of Australian fashion retail.

Since founding THE ICONIC Adam has focused on creating a leading customer experience by breaking the paradigms that existed in online shopping, producing Australia’s most visited fashion site and app, and the market leading ecommerce delivery and returns proposition.

Adam’s previous career was in consulting at The Boston Consulting Group and PricewaterhouseCoopers both in Sydney and Copenhagen, before taking the highly anticipated leap into entrepreneurship. In 2014, Adam was awarded the Young Executive of the Year, and runner up for Managing Director for the Year, by the CEO Magazine’s annual awards.

Adam studied Philosophy, Marketing and Management at the University of Sydney and Boston University. He is a local Sydneysider whose interests span compulsive travel, poor guitar playing, and general world curiosity. 


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