Vivid Sydney Expression of Interest

Vivid Sydney warms the soul of our city with light artists, music makers and brilliant thinkers. Each year Vivid Sydney transforms the city into a playground of the unexpected and we want you to be part of it.

We are calling for artists, innovators, musicians, speakers and creatives to be part of the largest festival of light, music and ideas in the Southern Hemisphere and the largest event in Australia.

Vivid Sydney is owned, managed and produced by Destination NSW. Vivid Sydney has been integral in cementing Sydney’s position as the creative capital of the Asia-Pacific and, instrumental in driving visitation to Sydney and stimulating the city’s visitor economy.

Vivid Sydney is a unique annual event of light, music and ideas, featuring the world’s best creative minds in thought-provoking talks, a mesmerising free public exhibition of outdoor lighting sculptures and projections, a cutting-edge contemporary music program and the spectacular lighting of Sydney’s iconic buildings and other Sydney precincts.

Vivid Sydney 2022 is looking for innovative concepts that engage, inspire and excite – that come from the soul and celebrate the power of creativity.

2022 CREATIVE DIRECTION

The soul of Sydney.

Vivid Sydney is Sydney. This compelling story of creativity, innovation and technology told through light, music and ideas is distinguishably Sydney, yet authentically universal. Ours is a distinctive narrative expressed on a unique canvas that resonates around the world. We are innately drawn to it, a collective experience that brings us together to celebrate, reflect and immerse ourselves in this charismatic, surprising and creative city.

Vivid Sydney is the soul of Sydney – shining a light on our creativity for the world to see.

Our soul is our creativity, our people, our place, our heart. It’s who we are, what we are, where we are – where we’ve come from and where we’ll go. Our icons, hidden spaces, natural environment, architecture, food, art, music, light and ideas. The stories and experiences that reflect our individuality and universality – the untold, unknown and unexpected. Stories from the soul that connect us all, shared through the lens of artists and creatives.

How can we use this creativity to drive change and bring us together, to amplify ideas that connect us to the world and inspire through creativity, technology, innovation and experience?

In 2022, Vivid Sydney dives deep into our soul and explores what defines the character of great cities. What makes them tick, makes them unique, makes us love them and makes them powerful catalysts for change?

Vivid Sydney 2022 gives you the opportunity to bare your city’s soul – what sets us apart and draws us close - to find common ground, to change the world through creativity.

We want to inspire hearts and minds through bold, inclusive and innovative creative experiences that celebrate our soul and have universal resonance. Experiences that embolden us through light, music and ideas.

Vivid Sydney is the soul of our city. Authentically Sydney, genuinely global.

Gill Minervini
Festival Director

 

 

LIVE INFORMATION SESSION RECORDING

 

VIVID SYDNEY GUIDELINES

ACCESSIBILITY & INCLUSION

Destination NSW is committed to ensuring Vivid Sydney accessible to everyone. Applicants are encouraged to consider universal design principles in the development of all submissions, considering the elderly, parents with small children and those living with a temporary or permanent disability. You may wish to consider designing accessible features to provide sensory, tactile, auditory or visual interactivity options.

SUSTAINABILITY

As Australia’s largest event of its kind, Vivid Sydney is actively working towards the delivery of a more sustainable event. As a festival that champion’s creativity, innovation and cutting-edge applications of technology, our vision is to become industry leaders in the delivery of sustainable events of an international scale. Demonstrating how you have incorporated sustainable practices into each stage of your Expression of Interest’s planning, design, construction, transportation, operation and decommissioning, is encouraged.

DIVERSITY

Vivid Sydney is committed to showcasing the greatest ideas, talent and creative endeavours, and recognises that magic happens when a diverse group of minds and experiences intersect. Vivid Sydney provides opportunities to artists, speakers and musicians from all walks of life to connect, create and be a positive force for change in our community.

PARTNERSHIP OPPORTUNITIES

This Expression of Interest is not applicable for industry or corporate hospitality events, brand activations or product launches. Please contact the Vivid Sydney team if you would like to discuss opportunities to align your brand with the festival.

REQUIRED READING

Applicants are required to read the following documents prior to applying:

 

Vivid Light Opportunity

LIGHT EXPRESSION OF INTEREST APPLICATIONS HAVE NOW CLOSED

 

Vivid Ideas Opportunity

IDEAS EXPRESSION OF INTEREST APPLICATIONS CLOSE MONDAY 4 OCTOBER, 10AM (AEST)

Vivid Ideas hosts an array of thought-provoking events and deep-dive discussions with some of the world’s greatest minds, innovators, and creatives. We encourage audiences to discover new ways of thinking, be curious about the ‘next’ and, to challenge their perspective.

Vivid Ideas is calling for concepts that stimulate debate, encourage people to engage with their city in a new creative way, challenge the norm and celebrate the people, places and history that makes Sydney, or other great cities, unique.

We are also looking for the latest developments in creativity, innovation, technology, and sustainability – for ideas that contribute to making a city great and provide moments of discovery and joy.

There are three categories you can apply to:

VIVID IDEAS EXCHANGE

The hub for Vivid Ideas, hosting talks and events for the general public and for creative industries audiences.

Destination NSW provides the venue and production at a subsidised cost, with a capacity of approximately 200 attendees (venue location TBC). This program is curated, and we are interested in events that incorporate storytelling, documentaries, music, live podcast readings and performance as part of, or in addition to, talks that address the creative direction.

IMMERSIVE EXPERIENCES / CONCEPTS

These events can take place across the city and provide audiences with the opportunity to engage with ideas and their city in a new way. We encourage applicants to fuse artforms, provide interactive experiences and to explore concepts in hands on, stimulating and enjoyable ways.

THIRD-PARTY EVENTS

Talks, panel discussions, exhibitions, performances that include cutting-edge technology and small-to-large-scale conferences held in other venues throughout the inner city and CBD area. (A registration fee is charged for inclusion in the Vivid Sydney program).

APPLICATION REQUIREMENTS

To apply you will need to provide the following:

  • Personal information, - contact and contracting details
  • A brief written description of the event concept, including but not limited to:
    • Proposed title of the event and brief description
    • Proposed venue and format
    • Proposed speakers, artists, presenters (preference will be given to events highlighting a diversity of talent)
    • Proposed event dates and times
    • Proposed ticket prices (preference will be given to those events with competitive pricing)
  • How the event relates to the 2022 Creative Direction
  • Strategic outcomes for your event and organisation
  • Identification of which industry sector your event aligns with
  • Details of your individual or company credentials including your experience in programming and presenting innovative and creative events
  • Information on your audience and marketing reach and how you plan to market your event
  • Information on the accessibility and sustainability of your event.

SELECTION CRITERIA

In your EOI please demonstrate how your Vivid Ideas event meets the following criteria:

  1. Creative and artistic merit, including demonstrated innovation in the creative or technology industry sectors, that addresses the 2022 creative direction
  2. The potential for your event to offer audiences a high quality, thought-provoking, and informative experience
  3. The potential for your event to attract or develop audiences
  4. The potential for your event to contribute to professional development, network building, and knowledge exchange in the creative and technology sectors
  5. Demonstration of your event’s commitment to accessible and sustainable practices.

Applicants are required to read the following documents prior to applying:

APPLY NOW

Vivid Music Opportunity

MUSIC EXPRESSION OF INTEREST APPLICATIONS CLOSE MONDAY 4 OCTOBER, 10AM (AEST)

Vivid Music presents a program of innovative performances from emerging and established artists, held across the city’s most unique spaces. Applications are open to venues, event producers, promoters, artists, industry associations and collectives to submit event concepts.

In line with our 2022 creative direction, Vivid Sydney is interested in exploring the sounds of cities. What is the soundtrack of a city – what makes it unique, evocative, and unforgettable? What does music say about a city – how does it bring us together whilst celebrating our diversity, history, and future? What beats at the heart of the soul of Sydney?

Apply now to be at the forefront of music, culture, and technology with Vivid Music 2022. We are seeking proposals with an artist-first focus, encouraging creatives to develop innovative and cutting-edge live music experiences across multiple genres.

We want you to present your performance, venue, or musician for inclusion in Vivid Music. There are two categories:

VIVID X|CELERATE

Proudly presented in partnership with the City of Sydney, Vivid X|CELERATE offers grants of up to $20,000 for small-to-medium sized venues, emerging producers, promoters, or emerging artists working to produce an exclusive event or program for Vivid Music in the City of Sydney Local Government Area (LGA).

THIRD-PARY EVENTS

An opportunity for small to large-scale venues, event producers, commercial promoters and established artists who are interested in staging a self-funded live music event, including festivals and larger concerts.

APPLICATION REQUIREMENTS

To apply you will need to provide the following:

  • Personal information, contact and contracting details
  • A brief written description of the proposed event including but not limited to:
    • Details of the proposed talent or line-up, including examples of previous work.
    • The proposed event details including performance dates, times, name, ticket prices.
    • Details of the proposed venue, including venue availability, and any existing audiences
  • How the event relates to the 2022 Creative Direction (link to home page creative direction section)
  • Event marketing and communications information and an explanation of how you plan to market your event. Please include examples of previous marketing material and details on social media and digital marketing communities
  • A detailed budget breakdown, including how any requested investment will assist in further developing program content, quality, and scope
  • Information on the accessibility and sustainability of your event.

SELECTION CRITERIA

In your EOI please demonstrate how your Music Event meets the following criteria:

  1. Creative and artistic merit, demonstrating the use of cutting-edge artists or DJs and innovation in live music technology, that address the 2022 creative direction. Innovative programming including new genres or performance styles, or established acts presenting work in new formats
  2. A program / event which enhances or presents a new concept in a unique space or venue
  3. Demonstration of potential for the program to attract visitation from outside Sydney
  4. Demonstration of your event’s commitment to accessible and sustainable practices
  5. Additionally, the X|CELERATE grant program will highlight applicants who can:
    1. Show that the program / event will result in a projected increase in visitation to normal operations
    2. Showcase a program / event which enhances or expands your regular programming outside of usual constraints or presents a new concept in a unique space or venue.

Applicants are required to read the following documents prior to applying:

APPLY NOW

Vivid Cross Art Forms Activations Opportunity

CROSS ART EXPRESSION OF INTEREST APPLICATIONS HAVE NOW CLOSED