When Art Met Technology: Under the Coke sign

Artist:
32 Hundred Lighting: Sydney Bouhaniche (Australia)

Collaborator:
Iain Reed (Australia)

The famous Kings Cross Coca-Cola sign has received special artistic treatment for Vivid KX with the screening of new graphic content by artist Sydney Bouhaniche.

The bright, contrasting colour palettes and bold geometric forms and patterns of mid-20^th century modernism are the inspiration for all the installations created at the Cross for Vivid KX which has delivered a cohesive display of light art that ties together the whole precinct.

The graphic content on the Coca-Cola sign has been enabled by the recent refurbishment of the sign (itself a modernist landmark) which included replacing the 40-year-old neon lighting with more than two kilometres of RGB rope LED.