Together Alone: Redefining the Future of Freelance
Together Alone: Redefining the Future of Freelance
The future of freelance is both together and alone.
If the future of the agency, is not an agency. And the future of the freelancer, is not a freelancer. Then what does the future of work look like, and how can it work for you (whether specialist or client)?
The gig economy is fast becoming the new normal across multiple industries. This panel discussion will explore what this means for marketing and communications.
As an alternative market of freelancers and solopreneurs is emerging, the concept of “freelance” is being completely re-invented.
Together Alone, is our take on this new concept of “freelance”, which takes inspiration from a surprising source, Hollywood. Specifically, Ocean’s Eleven.
The approach George Clooney takes when he lands a backer for the ultimate casino heist. His solution calls for a crack team of specialists including con men, an explosives expert, a hacker, a pickpocket and even an acrobat.
As an approach to business (rather than casino heists) this is known as The Hollywood Model. Film studios have been using it for years. They keep a core staff at studio HQ and then engage partners and crew with the specific skills required to execute the film best.
If you’ve ever been on a campaign shoot, you’ve seen the model in action. The different teams on the shoot may or may not have worked together before, but they all have their role and are specialists at it. With the right co-ordination, everyone knows how to work with each other and what to do to get the job done and done right. All at once and in parallel.
For this to translate to the wider agency function, would require a formalisation of the many informal professional connections out there into bounded networks of digital, business, creator and communications professionals.
These networks would coalesce into flexible project teams to cooperate on specific projects. Combining skills and resources, they would then disband once the project is complete.
Current technologies (such as Slack, Trello, G-Suite, Dropbox, Xero and myriad other cloud-based SaaS tools) and share spaces distribute these cooperative principals even further, minimising overheads.
All you need is a laptop with an internet connection, your skills and these services and your business can be profitable within a week.
Instead of the renovated inner-city warehouse with ping-pong table and bar, you can work from your sun room at home with your dog at your feet.
Given the need to commute daily is no longer required, you can move up the coast and surf every morning and evening without taking on a crippling Sydney mortgage. Only venturing into the city a day or two a week for workshops and meetings.
If working from home isn’t your thing, there are new and affordable share space offices cropping up all over Sydney, like Fishburners, WeWork and Work Club. Here you can work alongside other start-ups and creative professionals collaborating and cross-pollinating ideas and opportunities.
Due to the structure of this model, there is no margin; no-one gets the cream. Each specialist in the network receives value. Especially the client.
This is the future of work, for us. Is it for you?
What we’ll cover:
This panel discussion will cover topics relevant to those curious about freelancing, already freelancing or working at an organisation interested in using or improving how they work with freelancers, including:
- Fear: taking that scary leap from fulltime stability and security into the unknown and why some people prefer that to security and stability? Are they two different personality types? What are the triggers that pique freelancers’ curiosity enough to take that leap?
- Freedom and prosperity: the ups and downs of being the boss of me. How to use boundaries to create freedom? Isolation vs connection: can you have both?
- Quality control: if you’re engaging a freelancer or recommending someone else for the job, how do you know what you’re going to get? The importance of a good brief and aligning on what success looks like.
- Admin: yep, those boring bits including ABN, GST and BAS. And how new tools like Xero, Dropbox, Slack, Google Professional and Atlassian can help you.
- Support: who can help you when you don’t have a team around you? Who can you trust? The role of the ‘new’ mentors and colleagues we find through podcasts, networks and other resources.
- Why we freelance: what were the moments that propelled us into action. Our collective mission to inspire more people and how we want to make it easier than it’s been for us.
Information on Access and Inclusion
THIS EVENT HAPPENS IN THE ROCKS
The Rocks is essentially the birthplace of modern Sydney. Get a sense of Sydney's past exploring The Rocks' cobbled laneways, cosy cafes and some of the oldest pubs in the country.
Around The Rocks is the best place to see the major projections and interactive installations, including the Sydney Opera House, Sydney Harbour Bridge, Museum of Contemporary Art Australia (MCA) and Cadman’s Cottage. You can become a composer and dance on piano keys, a maestro who makes the Bridge sparkle or changes the colour of the cityscape. See what else is happening in The Rocks