A stimulating exploration of the powerful and all pervasive nature of algorithms today: what they are, where they’ve come from, how they’ll...

Marketing to the Machines: Why Algorithms Will Define the Future of Everything

Location:

Level 6 Terrace Entrance
2000 NSW
Australia

Featuring

Simon Kemp headshot

Simon Kemp

Founder, Kepios • Global Consultant, We Are Social • Head of APAC, Contagious Insider Consulting

Simon Kemp is a global thought leader in digital marketing, and an active marketing consultant and practitioner. He has developed brand and marketing strategies for many of the world’s most admired companies, including Unilever, Google, Coca-Cola, Nestlé, and Diageo. His marketing books, guides, and reports have been read by millions of people in more than 100 countries around the world, and he appears regularly on television and in the press to discuss digital and social media, brands, and marketing strategy.

Simon is the founder of Kepios, a marketing strategy consultancy, as well as the Global Consultant for We Are Social, and Head of Asia Pacific for Contagious’s consulting division, Insider. He’s a lecturer in digital marketing for both Hyper Island and Google Squared, and he mentors entrepreneurs as a Profile coach on the Key Person of Influence programme. Simon was recently recognised as one of Asia’s Most Influential Digital Marketers by CMO Asia magazine, and was featured in Campaign Asia’s 40 Under 40 honours list in 2014.

Before starting his own businesses, Simon held strategy roles with BBH, Universal McCann, Starcom Mediavest, and Accenture. Outside of work, Simon is a music producer and DJ, and is recording his first album. He also organises various social events, including tasting nights for the Singapore Whisky Society, as well as the hugely popular #SataySocial street-food event.

 

Managing Director of We Are Social, Suzie Shaw

Suzie Shaw

Managing Director

Suzie Shaw is Managing Director of socially-led creative agency, We Are Social, heading up its 35-strong Australian team. A strategic and creative thinker with more than 20 years communications and marketing experience in both Australia and the UK, Suzie has worked with global powerhouse brands including Netflix, Adidas, BBC, Sky TV and Coca-Cola.
 
Suzie is a regular commentator in the Australian media and frequently participates in conferences on social and digital marketing as well as being a prominent advocate for women in leadership, having founded SWIMM (Senior Women in Media and Marketing) in Australia in 2011. She was a finalist in B&T’s MAD Week Women in Media Awards, named one of The Australian’s top 50 Women in Media, was featured in AdNews’ 40 under 40 and also AdNews’ Women of Influence.

Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • Hearing Loop - A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.

Event Details

A stimulating exploration of the powerful and all pervasive nature of algorithms today: what they are, where they’ve come from, how they’ll change our futures and why you can’t afford to ignore them.

From the mundane through to the fundamentally life-changing (and even life-defining), this provocative talk will examine the many and far reaching impacts of algorithms on our daily lives and culture, the challenges they present to marketers and approaches to effectively market to the machines.

We will start off by demystifying algorithms, explaining how at their core they are relatively benign and conceptually easy to understand. We’ll focus on their application from the most trivial (for instance, the way BuzzFeed uses algorithms to identify the optimum kitten story), to the slightly more important influences (such as the way Facebook’s Newsfeed impacts on our social circle and how it determines the people we interact with most). We’ll explore how algorithms will shape the way we acquire and employ knowledge, how they will reframe ethics and morality, and ultimately how they can help solve some of life’s most existential questions.

Algorithms are pivotal to the future of love, war, religion, humanity’s place in the universe, and even the birth of new lifeforms! 

Brought to you by We Are Social. 

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Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • Hearing Loop - A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.