With consumer trust in government and media eroding, brands have an opportunity to step up, earning trust and building connection by championing what their...

How passionate brands create passionate fans

Location:

Level 6 Terrace Entrance (Circular Quay West Side)
2000 NSW
Australia

How passionate brands create passionate fans

Featuring

Diane Tarr

Diane Tarr

Managing Director, Mercedes-Benz Vans Australia & New Zealand

Diane Tarr has over 20 years of business management in Australia and abroad. Since her appointment in 2014, Mercedes-Benz Vans has been recognised for innovative marketing concepts such as Hack My Van and partnerships with the Western Bulldogs, Airbnb, and Mick Fanning .

Jodie Auster

Jodie Auster

Australian General manager, Uber Eats

Jodie is the Uber Eats Regional General Manager for Australia and New Zealand. Previously Jodie was the Director of Customer Operations then VP People at Thumbtack, GM Operations at Scoopon and Consultant at Bain & Company. She is also a former Emergency medical doctor.

Didier Elzinger

Didier Elzinger

CEO and Co-founder of Culture Amp

Didier Elzinga is CEO and Co-founder of Culture Amp, the leading global employee feedback platform and one of Australia's fastest-growing technology startups with offices in Australia, the USA and UK. Before CultureAmp, Didier was CEO of Rising Sun Pictures, founded Rising Sun Research and was Non-Executive Director of Tourism Australia.

Stuart Gregor

Stuart Gregor

Co-Founder, Four Pillars Gin

Stuart Gregor is co-founder of Four Pillars Gin, now available in more than 20 markets globally. Stu is a drinks industry veteran with over 20 years of experience, having produced wines, written several wine guides, judged wine shows and advised many local and international drinks, food and travel brands.

Mike Christensen

Mike Christensen

Managing Editor, GQ Australia

 

Mike is the Managing Editor at GQ Australia, appointed in November 2017. Originally from the UK, Mike started his career at British Vogue and British GQ before moving to Sydney and joining the GA Australia team in 2012.

Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.

Event Details

With consumer trust in government and media eroding, brands have an opportunity to step up, earning trust and building connection by championing what their audience cares about.

Hear from leading global brands Mercedes-Benz Vans, Uber Eats, Four Pillars Gin and Culture Amp on creating passionate fans by taking a stance on meaningful issues. They will discuss how taking an unexpected approach can be the key to connecting with new audiences, and will talk through examples of how they have gone about this.

Drawing upon their wealth of experience, Diane, Jodie, Stuart and Didier will discuss the levers required for cultivating meaningful connections with consumers and how brands can utilise these to develop relationships with current and potential audiences.

This event is aimed at people who are looking to grow their brand to become one people truly connect with.

This event is presented by Character + Distinction

Moderator; Michael Christensen, Editor, GQ Australia

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Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.