Help... I have a business but I don't know what I'm doing!

Giovanna Lever Blog's picture
Giovanna Lever

Business doesn't need to be scary - a practical approach for business owners

Whether this be the voice of self-doubt in your head or the reality of what you’re experiencing right now as your develop and grow your business, know that you’re not alone.

You’ve worked hard to fine tune your skill and passion and turn this into an offering that is viable, profitable and gives you job satisfaction.

“So you’ve done that, but you're still stuck!”

Whilst there is a myth that the biggest risk in small business is in the first year, rather it is in the years they have to be brave and grow.

Understanding the value that the business offering brings and how to apply this to a model that is sustainable can be daunting.

Many business owners would prefer to be ‘doing the work’ because that’s what they know. But the reality is, a business owner needs to understand the fundamentals of running the business and setting it up for scalability.

It doesn’t mean you need to become an expert in accounting or marketing, but it does mean you need to understand the functions and how they fit into the puzzle to create a completed picture. With this it will enable you, the business owner to surround yourself with the right people to help your business to grow as it matures.

Whether you’re a solepreneur or a small business with staff, the fundamentals don’t change.

Knowing when to pull the relevant levers to keep the cogs moving effectively and efficiently is the difference between a business that fails and one that thrives.

Giovanna Lever is an expert in practical approaches to business. Giovanna is presenting at The Business of Creativity on Thursday 1 June as part of Vivid Ideas.